Omniture’s SiteCatalyst™ Selected by Walmart.com

Posted Jan 13, 2004
Walmart.com Gains Greater Customer Insight through Award-Winning Analytics Product

OREM, Utah (January 13, 2004) Omniture, the leader in providing adaptable, next-generation web analytics to large, complex websites, today announced that Walmart.com, the Web site of the nation’s leading retailer, has selected SiteCatalyst as its web analytics solution. SiteCatalyst is the industry’s most mature remotely hosted web-analytics solution and enables managers and executives throughout an organization to see in real-time all the factors that influence the success of their online businesses.

SiteCatalyst’s scalability and flexibility allows Walmart.com to answer complex questions about its online business throughout many facets of the organization. After an extensive evaluation, Walmart.com selected SiteCatalyst to provide the web analytics framework and information that will further its online success.

SiteCatalyst provides bottom-line information that measures the effectiveness of websites and marketing initiatives allowing for immediate action on factors that most influence success. The interface is customizable and easy to use giving access to real-time information anytime, anywhere over the Internet. Additionally, SiteCatalyst is a managed solution that requires no hardware or software to install.

“Omniture is thrilled with Walmart.com’s selection of SiteCatalyst,” said Josh James, chief executive officer of Omniture. “SiteCatalyst’s unique, flexible architecture makes it ideally suited for these types of large, complex sites and we’re committed to continuing this leadership.”

For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com.

About SiteCatalyst
SiteCatalyst is the industry’s most mature, remotely hosted web analytics solution. It empowers users throughout an organization (marketing, research, sales, line-of-business executives, etc) with critical information in real-time surrounding the factors that influence the success of their online businesses. SiteCatalyst provides bottom-line and most importantly real-time information that quantifies and visually represents the effectiveness of website and marketing initiatives. Going beyond simple data points about historical site activity (“what happened on my site”), SiteCatalyst provides actionable information (“what is happening on my site right now”) that allows immediate action on factors that most affect success. With SiteCatalyst’s Custom Insight Architecture, any factors that can be uniquely identified about site visitors become the subject of actionable custom reports that detail the affect those factors have on Website success. Using SiteCatalyst you will better understand your online business and make decisions that drive ROI. For full details, contact Omniture at (877) 722-7088 or go online to www.omniture.com.

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Cutting-edge technology has resulted in an impressive client list, which includes eBay, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett-Packard and VeriSign.


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