Omniture Genesis™ Launches with 30 Accredited Application Partners

Posted Dec 12, 2006
New “Plug and Play” Online Marketing Solution Enables Wizard-based Integration with Omniture SiteCatalyst® for Increased Marketing Efficiency

OREM, Utah – December 12, 2006– Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the immediate availability of Omniture Genesis—a new “Plug and Play” solution designed to reduce the complexity of measuring online marketing campaigns and increase results by automating the integration of marketing applications into the Omniture Online Business Optimization platform. Omniture also announced that 30 companies have achieved Accredited Application Partner status and are included in the inaugural launch of the solution.

To date, online marketing measurement has been inconsistent and hard to compare. Through Omniture Genesis, marketers can now access pre-configured wizards for over 30 applications, allowing them to integrate their marketing environment into one standard view. This will not only save time previously spent trying to manually connect these programs, but will also help them consolidate measurement and reporting, identify and target the most meaningful customer segments as well as take the most relevant actions to optimize customer engagement and loyalty.

According to the June 2006 Forrester Research report entitled Marketing Technology Adoption 2006, management’s marching orders to marketing are clear: Integrate your activities, execute them more efficiently, and measure results. Forrester believes that, in order for this to happen, firms must manage and execute the marketing process within a single application framework, and on top of an infrastructure that is itself integrated.

“The era of Web 2.0 has changed the rules of marketing and new ways of engaging customers and enriching their experience are now critical for business success,” said Josh James, CEO and co-founder of Omniture. “Companies are realizing they must integrate their marketing environments much more quickly and easily. Omniture Genesis was designed to specifically address that need.”

Omniture Genesis Accredited Application Partners include:

Ad Serving

Behavioral Targeting & Optimization
Kefta, Memetrics, Optimost, Touch Clarity


Acxiom Digital, CheetahMail, Epsilon Interactive, ExactTarget, Responsys, Silverpop

Search Marketing, Enhance Interactive, Google, LookSmart, MIVA, MSN, SearchFeed, Yahoo!, YourAmigo

Site Search
Endeca, FAST, Mercado

User Experience
Foresee Results, OpinionLab

Other, Allurent, Bazaarvoice, Maxamine

“Managing online marketing across multiple channels is a substantial challenge for businesses today. With the immediate availability of Omniture Genesis—complete with over 30 accredited applications, we are significantly reducing this complexity,” said John Mellor, senior vice president, business development at Omniture. “Armed with this new solution, marketers can collect, integrate and optimize their online marketing programs to better engage their customers and increase marketing results.”

For more information on Omniture Genesis, visit

Customer Feedback Regarding Integrating with Omniture SiteCatalyst and Other Marketing Applications
Ditech, General Manager
“We understand that consumers visit for mortgage-related information prior to starting an online application or electing to call one of our dedicated loan consultants. With a consolidated marketing dashboard that can further help us understand how advertisements lead to loan application submissions, we can better understand and better optimize our online marketing mix for the types of advertising that are most effective—and ensure that consumers are just one click away from the information they need.”

Alienware, Associate Director
“The integration opens up a whole new window of insight for us to understand user behavior around email marketing campaigns and drive incremental revenue. We’ve seen fantastic initial results. Our first month of use brought in several million dollars in revenue. This is the complete solution that online marketers have been waiting for.”

Roxio, Senior Manager
“Omniture provides an analytics platform that helps us understand how our customers interact with our site at all touch-points. Kefta allows us to target visitors in real-time and provide them with the most relevant messaging experience. The implementation of this integrated solution is straightforward, and has provided tangible results.”

Directly Home, VP of Engineering
“Omniture SiteCatalyst gauges the performance of our online channel. Mercado revolutionizes how customers find products on our site—and how we merchandise for optimal sales. Integrating these powerful tools enables us to do a lot with limited resources. It also allows us to take the guesswork out of executing our online initiatives.”

Equity Residential, AVP Interactive Marketing
“Not only is our company interested in analyzing the behavior and trends of our online visitors, but also very intent on learning the reasons behind why they take certain actions. The integration developed between Omniture and OpinionLab enables me to see a multidimensional view of our customers—while at the same time providing a single source to rely on for reporting and managing our online initiatives.”, Marketing Manager
“Integrating the Omniture and Optimost solutions provides us with a complete process that helps us directly impact our conversion rate by providing a more relevant visitor experience based on specific segmented trends in behavior. Omniture helps us define groups of visitor segments and conversion barriers, Optimost reveals the best content scenarios—it’s a powerful combination.”

Illuminations, Director, Email Marketing
“One of the most effective ways for us to drive revenue is by identifying purchase trends and correctly targeting our customers—then remarketing to those segments at well-timed moments in the customer lifecycle. The integrated power of Omniture and Responsys allows us to use real-time visitor behavior data to drive effective email marketing campaigns—and streamline the effectiveness of those initiatives.”

Unisource Worldwide, Director, eCommerce & Direct Marketing
“Unisource believes it is critically important to enhance our customers’ online experience. Our goal is to serve our customers so well that we can dramatically increase Lifetime Customer Value through repeat purchases. Using real-time information provided by the integration of Silverpop’s solution and Omniture SiteCatalyst, allows us to remarket and segment much more effectively to reach these strategic goals.”

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our Genesis solution and related partner accreditation application partner program and the expected benefits to customers and partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to continue to develop and maintain the Genesis solution and partner accreditation program, adoption by customers and partners of the solution and accreditation program, our ability to develop or acquire new services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, the blocking or erasing of "cookies," the unauthorized disclosure of personally identifiable information regarding Web site visitors, whether through breach of our secure network by an unauthorized party, employee theft or misuse, or otherwise; and such other risks as identified in Omniture’s quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations page of our corporate Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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