More Than 5,000 Trained Through Omniture University As Demand for Online Marketing Skills Increases

Posted Dec 20, 2007

Omniture University Achieves Record Training and Certification Milestones in 2007

OREM, Utah – Dec. 20, 2007 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that Omniture University, which provides valuable education and training to customers, achieved record growth during 2007. Demand for the company’s regional, onsite and online training increased significantly with more than 5,000 individuals trained on solutions from Omniture’s online business optimization platform. Omniture now has global staff dedicated to training in the U.S., U.K, Denmark, Germany and Japan, and plans to expand to other countries in 2008.

“Omniture University training goes way beyond Web Analytics 101,” said Stephane Hamel, a Canada-based Web analytics consultant and thought leader that recently attended Omniture University training in Montreal. “People who attended left the training armed with specific skills they could implement right away—from quick wins to longer-term, strategic areas that will lead to new revenue opportunities for their company.”

During 2007, Omniture introduced the industry’s first certification program—the Omniture Certified Professional, a designation that attests to a professional’s skills, knowledge and abilities with implementing, using and improving business success using Omniture products. To make certification testing and Omniture University training even more accessible, Omniture introduced a new online registration system allowing Omniture courses and certification testing to be administered in local geographies at 270 locations across 18 countries.

“Omniture offers one of the most in-depth and flexible programs for online marketers and Web analysts to increase their skills for measuring and improving the results of their online marketing,” said Steve Wellen, vice president of client services, Omniture. “As advertising dollars continue to move online and social media plays a bigger role in customer engagement, we are seeing an increase in demand for Omniture solutions and with that, an increase in demand for Omniture University-trained individuals and Omniture Certified Professionals.”

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2007 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding expectations for the Omniture University program and the associated benefits of such training to the participants in the program. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.


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