Omniture Announces Substantial Market Momentum in Managing Search Ad Spend and Announces Major New SearchCenter Release with Version 3

Posted Mar 05, 2008
SearchCenter Now Manages More than $500 Million in Annualized Ad Spend and is Utilized by More than Fifty Percent of the Ad Age Top 50 Interactive Agencies

OREM, Utah – March 5, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today released SearchCenter 3, a new version of the company’s search engine marketing and keyword bid management solution. Now, marketers can leverage new portfolio bid management based on any key metrics—revenue, clicks, return-on-ad-spend (ROAS) or budget optimization—and run scenarios that will help forecast results from search marketing investments. SearchCenter 3 also dramatically increases the volume of keywords that can be managed under any given campaign.

Additionally, SearchCenter 3 makes it easier for marketers to manage their search marketing campaigns and bidding strategies by integrating natural and paid search results into one interface, informing them of side-by-side results and providing opportunities to bid on long-tail keywords and more automated keyword discovery.

According to JupiterResearch, search marketing is one of the fastest growing components of the online marketing budget and paid search spending will rise from $8.9 billion in 2007 to $18.5 billion in 2012 at a compound annual growth rate 15 percent (JupiterResearch, US Paid Search Forecast 2007 – 2012). In addition, JupiterResearch says that “adoption of both bid management and Web analytics tools is crucial for marketers to measure campaigns and develop new, improved strategies based on data.”

“Omniture SearchCenter is crucial to the effective management of our search marketing campaigns,” said Rob Morrow, director of Web marketing and analytics at Intrawest, a leader in the development and management of destination resorts. “The newest innovations in SearchCenter 3 will further automate high volumes of keyword bid management across our campaigns, leverage stronger integrations with the leading online search engines, and give us a single view into both our natural and paid search results—helping us further maximize our return on ad spend.”

Users of SearchCenter 3 will also benefit from the latest search engine API integration with leading search engines including Google, Yahoo!, MSN, MIVA and others. Marketers can manage large volumes of keyword data with a point-and-click interface that simplifies and streamlines individual or mass changes to bidding strategies, campaigns, ad groups and keywords. New and updated reporting features help guide marketers to make quick decisions on actionable campaign strategies.

Omniture is currently managing more than $500 million in annualized customer keyword spending through SearchCenter. The product is used by more than 50% of the Ad Age Top 50 interactive agencies including such companies as Avenue A | Razorfish, Sapient, Resolution Media and many others (Ad Age Agency Report 2007 Index, published April 25, 2007).

“We’re excited about our momentum in the marketplace with our current presence reaching more than 500 customers and greater than $500 million in annualized ad spend. With the dollars spent on paid search doubling and competition for the same keywords increasing, search marketers are looking for advantages in managing their keyword investments,” said Josh James, CEO and co-founder, Omniture. “As an independent source, Omniture is empowering marketers to better manage their campaigns and more tightly control their online advertising spend.”

For more information about Omniture SearchCenter 3, visit www.omniture.com or call 877.722.7088.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,400 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.


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