Integration through Omniture Genesis Creates Single Platform for Viewing Online Marketing, Brand Impact, Audience Profile Enhancement, and Competitive Intelligence

OREM, Utah - and NEW YORK - May 15, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, and WPP's Kantar Group, one of the world's largest research, insight and consultancy networks, today announced a partner relationship that will bring together business critical online analytics and strategic research intelligence under a single marketing platform for integrated reporting and management. Through this ongoing partner relationship, clients can gain a more holistic view of how their online and offline initiatives and branding efforts affect one another. The platform is designed to yield insights that advertisers, agencies and media organizations can use to execute more relevant, personalized marketing campaigns, quickly innovate, and successfully bring to market the products and services their customers want.

Omniture will integrate several Kantar offerings including: online advertising effectiveness and brand measurement from Dynamic Logic; competitive intelligence, audience demographics and behavioral profiling from TNS Media Compete; and attitudinal and lifestyle insights from Kantar's consumer panels, the world's largest online/offline panel collective. These new offers will be delivered to clients through Omniture Genesis, a solution that integrates complementary third-party applications and data with the Omniture Online Marketing Suite^TM.

Other new client benefits include:

• A more robust, comprehensive measurement of their brand impact, online and offline
• Real-time adjustment of the research agenda to help ensure that the market and custom research spend is more effectively utilized
• Broader view of audience for more targeted and relevant segmentation
• Convenient benchmarking of key performance metrics against competitors' metrics

"Brands and media companies have only scratched the surface when it comes to using online consumer activity data to create consumer insights and measure marketing effectiveness versus competitors," said Dean DeBiase, CEO, TNS Media. "By combining Compete's cross-site behavior based visitor summaries and competitive site and search data with the optimization capabilities of the Omniture online marketing platform, marketers will now be able to deliver marketing messages with greater speed and precision, and as a result, improve their ROI."

"Teaming up with Kantar is another step in the strategic relationship between Omniture and WPP as our joint solutions are being brought into the executive suite at Fortune 500 companies," said Josh James, CEO and co-founder, Omniture. "This initiative leverages the powerful analytics and online marketing capabilities of Omniture with the vast reservoirs of research, data and intelligence services from Kantar."

For more information about the Kantar and other Genesis integrations, please call 877.722.7088 or visit www.omniture.com/en/products/marketing_integration/genesis

About TNS Media

Established in more than 30 countries, TNS Media explores all media - print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more.  The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers around the world. For further information, please visit www.tnsmediagroup.com

About Kantar Group

Kantar is one of the world's largest insight, information and consultancy networks. By uniting the diverse talents of more than 20 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group's services are employed by over half of the Fortune Top 500 companies.

About Omniture Genesis^TM

Omniture Genesis integrates complementary third-party online marketing technologies with Omniture products. Omniture Genesis gives online marketers the ability to view and optimize campaign and conversion performance across multiple applications. Enabled by the online marketing industry's largest ecosystem of application providers, Omniture Genesis automates information sharing to support online marketing best practices for cross-channel reporting, dynamic visitor segmentation, and performance optimization.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.  Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes.  In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education.  Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community.  Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Omniture management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact
Eric Anderson, 801-722-7000 ext.1648, eanderson@omniture.com

Kantar Group/TNS Media Press Contact
Bill Daddi, 212-404-6619, 917-620-3717, bill@daddibrand.com