Omniture Online Marketing Suite^TM Continues to Gain Market Share among Leading Retailers

OREM, Utah - May 18, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that 74 percent of the top 50 online retailers and 48 percent of the top 500 online retailers use Omniture for Web analytics, site search, search engine marketing or other online marketing functions, according to Internet Retailer magazine's "2008 Internet Retailer Top 500" (IR 500) ranking of the top retailers on the Web. During the last 4 years, the percentage of the IR 500 using Omniture increased from 12.4 percent to 48 percent.

The recently announced Omniture Online Marketing Suite^TM, the industry's first integrated suite of applications to help optimize customer acquisition and conversion, is helping the nation's largest retailers better use their marketing dollars and achieve stronger ROI. This suite has benefited online retailers, who are often early adopters of technology as they work to collapse marketing silos and streamline the consumer experience with more relevant, personalized interactions. Because the Omniture Online Marketing Suite is flexible and highly modular, retailers can tailor the suite to help meet their specific or unique business requirements.  

Omniture also provides retailers with the ability to measure how video, mobile devices, widgets, social media and other Web 2.0 channels influence conversion-such as gauging the impact of video-based product tours or promotions on sales. 

A recent report from Forrester Research outlined the opportunity that online retailers have to become even more relevant to their customers despite a difficult economic environment. "Even as consumer confidence hovers around all-time lows and most consumer companies struggle to even match last year's revenue, shoppers are nonetheless turning to the Web and driving growth in the online channel. Despite the fact that consumers are in the midst of unprecedented belt-tightening, online retail is one of the only types of retail outlets poised to fare reasonably well during the economic crisis," (Trends 2009:  US Online Retail, April 2009, Forrester Research). 

"Omniture's rapid adoption is fueled by more than a decade of experience working with leaders in the retail industry," said Josh James, CEO and co-founder, Omniture. "We have accrued in-depth knowledge and best practices of how to help retailers meet key business requirements and regularly use this knowledge in our product development efforts and consulting services."  

To learn more about Omniture's Online Marketing Suite and the company's solutions for retailers, please visit www.omniture.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.  Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes.  In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education.  Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community.  Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact

Mark Boothe, 801.722.7000 ext. 1262, mboothe@omniture.com