OREM, Utah and MELBOURNE, Victoria, AUS  - 15 July 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the opening of a new office location in Melbourne, Australia taking the number of Omniture locations in the Asia-Pacific (APAC) region to eight.

Omniture continues to be a market leader in Australia with more than 100 customers. With its new office space, Omniture sees an opportunity for continued growth with public, private and governmental organizations.

"Omniture is committed to customer success in the APAC region, demonstrated by our continued investment in local sales offices, training and education," said Neil Weston, Senior Vice President and General Manager of  APAC, Omniture.  "There is a growing demand in the APAC region for digital marketing and Omniture is well positioned to provide online marketers with the skills and technologies they need to be successful."

With its newest office location, Omniture's APAC region includes locations in the following cities: Beijing, Hong Kong, Melbourne, Seoul, Singapore, Sydney, Taiwan and Tokyo. For additional information about Omniture, visit www.omniture.com.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.  Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes.  In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education.  Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community.  Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers, our market leadership and our potential for growth in the Asia-Pacific region. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact

Mark Boothe, 801-722-7000 xt.1262, mboothe@omniture.com