Multi-Channel Analytics Solution Expands Functionality of the Omniture Online Marketing Suite

OREM, Utah - July 16, 2009 - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Omniture Discover OnPremise has been re-launched as Omniture Insight, providing advanced multi-channel analytics now integrated with the Omniture Online Marketing Suite^TM.  Omniture Insight enables organizations to quickly analyze large volumes of rapidly evolving data in real-time, synthesizing data from any source, including business intelligence tools, data warehouses, web, call centers and point-of-sale in retail, to rapidly correlate online and offline data for a better understanding of customer behavior and preferences. Omniture Insight accomplishes this with a powerful data discovery technology that allows customers to drill down to granular levels of data and quickly identify new business opportunities and key trends that might otherwise be overlooked.  Not only does the solution enable rapid insight, but leverages existing CRM and business intelligence investments.

Because Omniture Insight is now integrated with the Omniture Online Marketing suite, online data captured by SiteCatalyst can now be easily passed to Omniture Insight and analyzed along with data from other channels. The newly released version of Omniture Insight (v5.3) expands analytical capabilities while further increasing performance and ease-of-use. Additionally, Omniture Insight for Retail is now generally available.  Omniture Insight for Retail is an analytic application built on Omniture Insight that provides retailers with packaged multi-channel analytics to optimize the value and frequency of purchases, promotions planning, product mix and placement for both online and offline stores, helping retailers convert shoppers to buyers.

"Today's solutions for multi-channel analytics are too slow and inflexible to keep up with the pace of business," said Josh James, CEO and co-founder, Omniture. "With the powerful capabilities and unique approach of Omniture Insight, our customers are making business decisions in real time, while the insights still matter, to positively impact revenue and profitability. We will continue to provide our customers with solutions that unlock the value of their data."

Omniture customers from a wide variety of industries continue to successfully use Omniture Insight to positively impact their businesses.  Successful customers include:

• Allen Crane, Market Research & Analysis, USAA: "Our members are already multi-channel, but we viewed them as isolated interactions. The key was understanding the differences between good and bad cross-channel experiences. Omniture Insight is driving a trifecta of higher online conversion, self-servicing, and satisfaction."

• Frederic Bellier, SVP Media Sales, Dailymotion, one of the world's largest video entertainment sites: "We are already seeing that the capabilities of Omniture Insight to quickly analyze our data are positively impacting our business. Being able to pull together data from different interaction elements and identify particular demographics and engage them with relevant content is making us more attractive to advertisers."

• Craig Ketner, Systems Engineer, LendingTree, Inc.: "In my view, Omniture Insight has always been the most powerful and versatile tool for multi-channel analytics on the market. This newest version addresses user friendliness by adding visible menu options and a really helpful sidebar panel. The sidebar makes it apparent what selections, filters and overrides are being used and is fully customizable, helping the user better understand the information being viewed. These feature enhancements make using Omniture Insight more intuitive; especially for new users."

The key capabilities of Omniture Insight include:

• Load and analyze any structured data, no pre-aggregation required for analysis
• Unlimited segmentation and filtering capability to discover insights on a granular level
• Powerful visualization to make complex data and trends easy to understand
• Rapid response to free-form queries to get information to decision makers quickly
• Integration with other Omniture Marketing Suite products, such as SiteCatalyst and Test&Target, to optimize targeted marketing

Omniture Insight is part of the Omniture Online Marketing Suite, an integrated portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics built on an Open Business Analytics Platform.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community.  Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2009, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Press Contact

Eric Anderson, 801.722.7000, ext. 1648 eanderson@omniture.com