Educational Program Expands to a New Continent; First European University to Incorporate

Omniture into Core Curriculum

London, UK — Dec. 1, 2009 — Omniture, an Adobe company (NASDAQ: ADBE) and a leading provider of online business optimization software, today announced that Universitat Autònoma de Barcelona has become the first European university to join the Omniture Academic Initiative (OAI).   The university will incorporate instruction on Omniture’s product suite into the core curriculum for its newly developed Master in Web: Communication, Marketing and Business program.

The OAI program includes some of the leading U.S. business, marketing and marketing communications schools including Brigham Young University, New York University, Northwestern University, the University of Southern California, and the University of Utah. The initiative provides training materials and certification testing for the universities’ graduate business and marketing school curricula. By incorporating Omniture training into professor-led lectures and course work, students will be better prepared with the cutting-edge online marketing skills and experience desired by today’s employers.

“We have created a new, online-focused Master’s program and sought out Omniture as a leader in this space to help us define important parts of the curriculum related to digital marketing and online business optimization,” said Oscar Coromina Rodríguez, coordinator of the Master in Web: Communication, Marketing and Business  at Universitat Autònoma de Barcelona (www.masterenweb.com).  “Our students will gain valuable hands-on, practical knowledge, experience and real-world skills with Omniture’s Online Marketing Suite^TM.  We are confident this will set our graduates apart as more attractive job candidates.”

Through the OAI program, Omniture is providing university professors and students with a comprehensive program that includes access to:

• the full Omniture Online Marketing Suite of products;
• Omniture University Web analytics online marketing course materials; 
• Omniture University corporate trainers;
• Omniture thought leaders for in-class lectures about digital marketing;
• complimentary training at Omniture corporate training centers throughout the world;
• Omniture's online community and user groups; 
• and Omniture Certified Professional certification testing.

“Extending the Omniture Academic Initiative into Europe is further evidence that marketers everywhere are in need of advanced digital marketing expertise,” said Steve Wellen, vice president, worldwide client services, Omniture. “As digital technologies and channels increase globally in both number and use, it becomes more and more critical to expand the pool of knowledge to help marketers make the necessary transition from traditional marketing to digital marketing.”

Omniture will continue to extend the OAI program to additional universities worldwide. For more information on the program, please visit www.omniture.com/en/education/academic_initiative.

About The Universitat Autònoma de Barcelona

The Universitat Autònoma de Barcelona (UAB) is a public university, founded in 1968. It is a young, modern academic institution whose high standards of teaching and research have made it one of the foremost academic centres in Spanish higher education sector. It has currently 40.000 students,11.000 out of them in PhD and other postgraduate programmes. The main campus covers an area of about 2.500 acres and is located at the very heart of the Barcelona metropolitan area. 

According to a report issued by Popular Science, UAB is the Spanish number one public university in scientific productivity.

In the 2009/2010 academic courses ranking of Spanish newspaper “El Mundo”, the UAB has 5 number one entries (“Filología Hispánica”, “Maestro de Educación Infantil”, “Maestro de Educación Primaria”, “Publicidad y Relaciones Públicas”, “Terapia Ocupacional”) and comes second in the overall ranking of Spanish public universities (http://www.elmundo.es/especiales/2009/05/50carreras/50.html).

The Master in Web Communication, Marketing and Business aims at providing specific training focused on Web language, e-marketing techniques and online business applicable by people of different professional profiles: e-marketing directors, corporate or institutional communication managers, Web architects, Web analysts and consultants (SEO, SMO, accessibility, usability, etc.), designers, model makers, communication and marketing experts, programmers and technology consultants.  For more information on the program, please visit www.masterenweb.com

About Omniture, An Adobe company

Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

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Omniture U.S. Press Contact

Mark Boothe, 801.722.7000 xt. 1262, mboothe@adobe.com

Omniture Europe Press/Analyst Contact

Suzy Ferguson, +44 (0)20 7802 2626, suzyf@lewispr.com