Omniture Customers can now Measure and Optimize iPad Content and Applications;
Segmentation, Dashboarding and Reporting Enhancements Make it Easier to View and Share Actionable Insight
SAN JOSE, Calif., — April 13, 2010 — Omniture, an Adobe company (NASDAQ:ADBE), and a leading provider of online business optimization software, today announced new analytics and optimization capabilities within the Omniture Online Marketing Suite.
New capabilities within the Omniture Online Marketing Suite
“The new features from Omniture surrounding multiple drilldown capability, time spent and hourly granularity will help us fine tune our content and messages to match each audience type, providing our customers with a more relevant and engaging experience regardless of their preferred channel of interaction. We are particularly excited to start using some of the new functionalities around mobile device reporting, including the ability to measure and optimize traffic and activity on the Apple iPad and other innovative mobile devices predicted to hit the market over the next six to12 months.”
“The Omniture Online Marketing Suite continues to expand its capabilities so customers can gain valuable insights and provide more relevant and personalized experiences across any device or screen.”
About Omniture, an Adobe company
Omniture, a business unit of Adobe Systems Incorporated, is a leading provider of online business optimization software for managing and enhancing online, offline and multi-channel business initiatives. Hosted and delivered via on-demand subscription service and on-premise solution, Omniture software enables customers to capture, store and analyze information generated by their Web sites and other sources, providing business insights into the performance and efficiency of marketing and sales initiatives and other business processes. For more information, visit www.omniture.com.
About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.
Adobe Systems Incorporated
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