Thousands of Digital Marketers and Advertisers Will Convene to Discuss the Future of Digital Experiences

SAN JOSE, Calif. — Dec. 8, 2011 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that digital marketers, advertising professionals and business leaders can now register for the Adobe Digital Marketing Summit 2012. The event, formerly known as Omniture Summit, will convene thousands of marketers, advertisers, publishers, agencies and developers across industries to examine how to better manage, measure and optimize digital experiences. Summit 2012 will be hosted at the Salt Palace Convention Center in Salt Lake City, Utah from March 20-23, 2012. Attendees will immerse themselves in up to four days of informative sessions, training workshops and numerous networking opportunities focused on gaining a competitive advantage, deepening customer relationships, harnessing digital content to engage and acquire customers, and extending brand value.

Summit 2012
Keynotes featuring Adobe executives, industry thought leaders and analysts will explore the latest trends around social, mobile and Web analytics, site conversions, audience and advertising optimization, Web Experience Management (WEM) and implementing multi-channel marketing. Summit 2012 will also include a customer and partner showcase, opportunities for attendees to connect with Adobe’s Digital Marketing teams, a Summit Bash and a ski day.

More than 70 breakout sessions emphasizing real-world customer successes based on solutions from the Adobe Digital Marketing Suite will be featured at Summit 2012. These eight tracks will offer engaging sessions for attendees:

• Analytics & Reporting (for Web analysts and business intelligence professionals) – Learn strategies and techniques to optimize digital marketing campaigns, how to make social, mobile, and video analytics data actionable, and spend less time analyzing data silos and more time generating multi-channel customer insights.
• Media Monetization (for publishers) – Gain insights on selling audiences, not inventory, that generate higher return through targeted segmentation, better understand diverse audiences as they consume content across devices and formats, and give advertisers what they want: accurate information and high-performing campaigns.
• Mobile (for mobile marketers) – Obtain best practices, strategies and insights for analyzing and optimizing mobile marketing channels, improve consumer engagement and monetization across your digital media initiatives using mobile apps and websites, and learn about emerging trends in mobile marketing.
• Web Experience Management (for content strategists) – Use the Web to captivate customers, increase conversion rates, and bring the brand story to life, learn how Web experience management builds stronger connections with influencers, prospects and customers, and extend your presence from smartphones to Facebook to landing pages and across the Web.
• Multi-Channel Campaigns (for advertisers) – Reach your target audience more efficiently by matching relevant messages with the right content, allocate budgets with greater insight across multiple channels to create higher performing campaigns, and manage and optimize advertising channels individually while creating holistic campaigns to drive results.
• Personalized Engagement (for marketers) - Increase your website’s ability to convert visitors to customers, engineer your customer’s unique set of interactions to create relevant and efficient experiences, and optimize conversion through integrated site search, dynamic content and personalization strategies.
• Social (for social media strategists and community managers) – Demonstrate ROI through measurement and analytics, learn practical strategies for using technology and people to make social media a key business driver, and obtain actionable insight from social media monitoring to fuel more effective marketing strategies.
• Tech Track (for developers) – Learn innovative approaches to measurement and optimization across digital marketing activities, capture date from unique sources in video and social technologies, and leverage APIs and SDKs to automate processes.

Additionally, Adobe Training Services courses will be available for customers at a rate of $700 per one-day session and $1400 per two-day session. These hands-on workshops are available for Adobe’s Digital Marketing Suite and Web Experience Management solution. There is an option to sign up for Adobe Training Services classes when registering for the conference. An early-bird special costing $600 per one-day session and $1200 per two-day session is being offered through January 13, 2012.

Quote
Brad Rencher, senior vice president and general manager, Digital Marketing Business Unit, Adobe

• “As we partner with leading digital marketers and advertisers, we more clearly understand their biggest challenges, including the complexity of multi-channel campaigns, the immediacy of real-time bidding, and the pressure to drive business results. Summit is where we bring together expert viewpoints, share best practices, unveil innovations, and foster the conversations that turn these challenges into opportunities. We’re ready to share the latest advances of our Digital Marketing Suite with the industry’s brightest at Adobe Summit 2012.”

Register Now
Don’t miss out on Summit 2012! Register today and lock-in early bird pricing by registering before Friday, January 13, 2012. Visit the registration, pricing, and accommodations page for more information about special discounts and group passes.

Exhibits and Sponsorships
For information on sponsorships and promotional opportunities at Summit 2012, please send an e-mail to the sponsorship team.

Summit 2012 Helpful Links

• Event Homepage
• Pricing & Registration
• Why Attend?
• Justify Your Trip – Getting Approval to Attend Summit 2012
• Agenda-at-a-Glance
• Sponsorship & Exhibitor Information
• Adobe Training Services at Summit 2012
• FAQ
• Adobe Digital Marketing Suite
• Adobe Web Experience Management Solution

Summit 2012 Social Media Channels

• Twitter Channel
• Facebook Page
• Photoshop.com Page

About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
###

© 2011 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

This press release contains forward-looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not undertake an obligation to update forward-looking statements.

Press Contacts
Craig Corica
Adobe Systems Incorporated
415-832-5389
ccorica@adobe.com

Laura Perez
Hill & Knowlton
415-281-7134
laura.perez@hillandknowlton.com