Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

Ten Targeting Questions to Ask Your Best Marketersdetails

Summary
If you are like most online marketers, many of your campaigns are less relevant and engaging than you had envisioned. With that in mind, Omniture has put together 10 simple tips that marketers can implement to dramatically impact relevance.

Industry
All

Do Your Landing Pages Smell Like Your Keywords?details

Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers..

Industry
All

5 Essential Steps to Effective Web Measurementdetails

Summary
With nearly unlimited amounts of data available from your Web site, Web analytics can seem complex and overwhelming. But it doesn’t have to be. By following the five fundamental steps in this download, you can ensure a successful Web analytics program, start to measure success accurately, and make better online marketing decissions.

Industry
All

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Webinars

Building a Search Powered Marketing Mixdetails

Authors
Sean McMahon, CEO, EngineWorks
Wes Funk, Marketing Programs Director, Omniture

Summary
Join Sean and Wes as they discuss how the research and analysis components of search marketing, coupled with advanced ROI measurement, may lead you to turn your current marketing mix upside down.

Industry
All

Duration
40 minutes

Using Personas to Skyrocket Conversiondetails

Summary
Join Brian and Wes as they dive into the importance of personas and segmentation for today’s marketers. They review how persona creation can help marketers better communicate to their audience and increase conversion.

Industry
All

Is 15% of Your Online Budget Allocated to Optimization?details

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Case studies

Redcats USA Optimizes Internal Search Strategies with Omnituredetails

Summary
As one of the world’s leading retailers—and innovative marketers—Redcats USA understands the importance of connecting with customer needs. In order to accomplish this objective, the company implemented Omniture SiteCatalyst Web analytics to optimize their internal search strategies. With Omniture, Redcats USA was able to identify revenue associated with specific keywords, identify areas of improvement in their internal search tool, and increase conversion rates month-over-month.<

Industry
Retail

ING Australia Doubles Email Marketing Response Rate In Two Monthsdetails

Summary
Looking to create the best possible online experience for their clientele, ING Australia selected Omniture SiteCatalyst Web analytics to optimise their Web site. Working with Omniture’s consulting team of online marketing experts, the financial services leader was able to quadruple page views for a direct insurance campaign, double response rates for their email campaigns, and reduce report generation time by 80%.

Industry
Financial

Indianapolis Colts Team with Omniture to Optimize Social Networking Portaldetails

Summary
As one of the NFL’s pioneers in social networking, the Indianapolis Colts developed MyColts.net—an online community created to drive increased interaction with fans and optimize Colts marketing initiatives for their main site Colts.com. Working with the Web analytics experts from the Omniture Consulting group, the Colts marketing team was able to leverage Omniture technology to identify how fans interacted with MyColts.net blogs, forums and other features—as well as reveal how the online community impacted increased activity on Colts.com.

Industry
Media

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