Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Contentdetails
Authors
Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary
Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Industry
All Duration
0 minutes |
Ten Targeting Questions to Ask Your Best Marketersdetails
Summary
If you are like most online marketers, many of your campaigns are less relevant and engaging than you had envisioned. With that in mind, Omniture has put together 10 simple tips that marketers can implement to dramatically impact relevance. Industry
All |
Do Your Landing Pages Smell Like Your Keywords?details
Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers.. Industry
All |
5 Essential Steps to Effective Web Measurementdetails
Summary
With nearly unlimited amounts of data available from your Web site, Web analytics can seem complex and overwhelming. But it doesn’t have to be. By following the five fundamental steps in this download, you can ensure a successful Web analytics program, start to measure success accurately, and make better online marketing decissions. Industry
All |
| featuringtitle |
|---|
Using Personas to Skyrocket Conversiondetails
Summary
This white paper discusses the importance of personas and segmentation for today’s marketers. It reviews how persona creation can help marketers better communicate to their audience and increase conversion. Industry
All |
Becoming a Data Driven Marketerdetails
Summary
Today’s metric-driven marketer can be overloaded by data. So what is the secret that allows some data managers to become effective analytical strategists? See the 5 strategies that separate the strategists from the managers. Industry
All |
Measure and Optimize Marketing's Contribution to Sales and Revenuedetails
Summary
This guide provides industry best practices for measuring and optimizing marketing's impact on revenue for B2B companies. It covers three critical strategies needed to break down traditional walls so marketers can report on and analyze each stage of the marketing and sales cycle, from the first interaction to revenue. Industry
All |
How to Exponentially Increase Conversion from Searchdetails
Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers. Industry
All |
Web 2.0 Retail Technologiesdetails
Summary
The online retail is marketplace maturing, so fewer
new customers will be entering the marketplace.
Web 2.0 technologies present new ways to poach
and retain customers. Industry
Retail |
Forrester: Optimizing the Web 2.0 User Experiencedetails
Summary
Much of the buzz about Web 2.0 is around the proliferation of rich Internet applications (RIAs), which promise numerous user experience benefits. But building a Web application using fancy technology doesn’t ensure a better user experience. As firms rush to incorporate RIAs into their site designs, they should create a solid understanding of users’ needs and implement structured testing techniques to understand and validate appropriate use and design of RIAs. Industry
All |
Forrester: The Marketing Technology Backbonedetails
Summary
Forrester’s Independent Research Report on “The Marketing Technology Backbone” is very relevant in today’s online environment stating that marketers are struggling to measure new consumer behaviors, integrate interactive marketing channels/applications, and are pressured to measure and improve marketing ROI. Industry
All |
Industry Guide: Financial Servicesdetails
Summary
The Omniture experts have put together a best practice guide for financial service web sites to better understand how web analytics can improve marketing effectiveness. Industry
Financial |
Industry Guide: Lead Generation & B2Bdetails
Summary
The Omniture experts have put together a best practice guide for lead generation and B2B web sites to better understand how web analytics can improve marketing effectiveness. Industry
B2B |
Industry Guide: Mediadetails
Summary
The Omniture experts have put together a best practice guide for media and content web sites to better understand how web analytics can improve marketing effectiveness. Industry
Media |
Industry Guide: Traveldetails
Summary
The Omniture experts have put together a best practice guide for travel web sites to better understand how web analytics can improve marketing effectiveness. Industry
Travel |
Overcoming the Challenges of B2B Marketingdetails
Summary
B-to-B marketers traditionally focus on improving metrics like return on investment (ROI), cost per lead, or cost per sale. With increasing pressure to prove the value of marketing activities, it is crucial to understand the trade-offs between different web marketing strategies. Industry
B2B |
Top 10 Optimization Tricks to Boost Holiday Salesdetails
Summary
Don’t miss this chance to learn more about how you can optimize your online marketing campaigns for increased revenue this holiday season—across all channels, from paid search to email. Industry
Retail |
Industry Guide: Retail & Commerce Sitesdetails
Summary
The Omniture experts have put together a best practice guide for retail and commerce web sites to better understand how web analytics can improve marketing effectiveness. Industry
Retail |
Online Marketer's Segmentation Guidedetails
Summary
Today’s customers expect—no, they demand relevancy. If what you’re trying
to communicate doesn’t connect with them and their issues in a split second, you’ve lost them. Knowing who your customers are and what they need is a requirement to compete in today’s competitive online world. Anticipating what they want and providing value at the right time, place and format is what is needed to win... Industry
All |
7 Steps to Increasing Website Conversiondetails
Summary
In general, most organizations
spend more time and money
promoting their websites
through acquisition channels
such as search or affiliate marketing
than they do optimizing
existing conversion rates. Industry
All |
7 Advanced Steps to Effective Search Engine Marketingdetails
Summary
The 7 Steps Found within This Guide Will Assist You to
Achieve Your Objectives with Balance and Precision.
Learn how to:
• Generate more response volume (sales, customers, orders, leads, traffic)
• Do it more cost effectively
• Make the company look good (in other words …build the brand Industry
All |
8 Critical Success Factors to Lead Generation |
B2B Online Marketing Guidedetails
Summary
By 2008, online marketing efforts will be the dominant media for business-to-business initiatives. Think about that: traditional direct mail, industry print, and events and promotions will take a back seat to more efficient and sophisticated online efforts. Recent studies also indicate that online marketing will be more ubiquitous than anything except in-person events (including sales calls). Industry
B2B |
Search Marketing and Analytics: Making Sense of the Data Overloaddetails
Authors
Sapna Satagopan, Analyst, Jupiter Research Summary
Jupiter’s research findings about SEM and analytics will answer these key questions:
• How are search marketers using analytics tools?
• What types of metrics are used the most?
• What’s happening in the vendor landscape? Industry
All Duration
0 minutes |
