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"New Search Marketing Research: 2006 SEM Issues & Trends"

Summary PDF & Complete MP3

Presented by:

• Anne Holland, Publisher, MarketingSherpa
• Stefan Tornquist, Research Director, MarketingSherpa
• Chris Knoch, Principal Consultant Best Practices, Omniture

See what 3,271 marketers and 776 affiliate marketing experts have to say about:

• Search marketing clicks and conversions rates
• Budgeting the right amount of money on optimization and/or paid search ads
• Which of the so-called "second-tier" and niche search engines are worth testing
• Whether affiliates and resellers be blocked from advertising under certain keywords?

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