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Join us for an exceptional Webinar with Brian J. Carroll, industry guru on B2B lead generation and Mikel Chertudi, Director of Online Marketing for Omniture. Brian and Mikel will teach you the 8 critical success factors you need to know for lead generation. And you’ll see how you can compare your online and offline channels to understand where you are getting the highest return.

Webinar - 8 Critical Success Factors for Lead Generation

Part One: Presented by Brian J. Carroll
What are the three keys to generating leads in today's economy? Where should companies and individuals focus their time to keep a constant flow of qualified leads in their sales pipeline? How do you win new customers, accelerate growth and improve your return on investment through targeted prospects? If these are questions you ask about your business, join us for an exceptional event with Brian J. Carroll, industry guru on B2B lead generation.

• Monetize and optimize your prospect database
• Avoid lulls in the sales cycle
• Create ideal customer profile
• Develop Universal Lead Definition
• Deploy Multi-channel lead nurturing
• Align sales and marketing efforts to optimize the number of leads
• Ready yourself for what's next - new and promising tactics
• And more...

Part Two:
Measurement for the Complex Sale

Presented by Mikel Chertudi
A limited number of marketing professionals have the ability to understand which lead generation activities produce quality, productive leads and which ones generate large quantities of unproductive leads.

In part two of this webinar you will learn how to prioritize your marketing spend and time investments based on closed loop sales metrics and not simply on lead quantities and costs.

• Measure and correlate your online channels (email, newsletter, paid search), search engines (Google, Yahoo, MSN), offline channels (trade shows, direct mail), and promotions (white papers, webinars, product tours) based on close sales metrics
• Learn why cost-per-lead can often be a misleading measurement
• Know where to spend your marketing budget from an ROI perspective
• See best-practices to more accurately track your own marketing performance
• Tie your campaign metrics with your CRM or SFA system