• Learnings from more than 20 market-leading customer case studies spanning: Retail, B2B, Finance, Travel & Hospitality and Media
• Best practices for your specific industry on what to measure, how to measure it and the best actions to take to drive your success
• Powertips and techniques for campaign management and analysis using classifications, segmentation and multi-dimensional analysis, tracking and more, to capture the value of every interaction and understand your online customer
• Networking with over 600 online professionals at the Summit party, Snowbird skiing, private lounges, industry-specific lunches
• How to’s for integrating your marketing applications including: email, site search, CRM, search marketing, ad serving, user experience and more
• Shortcuts for making changes to reports, users and data collection to increase your site administration productivity and speed
• Models for building and distributing insightful dashboards
• Deep dives with product management (experts only please) to apply advanced product features to your critical business problems

The Omniture Summit 2007 will focus on Marketing 2.0 – integrated, multi-channel marketing that takes customer engagement and marketing accountability to a new level in the era of Web 2.0.

• Download Week-at-a-Glance

Josh James is a pioneer in the online marketing and Web analytics industry, Josh James co-founded Omniture in 1996. Under James’ tenure as chief executive officer, Omniture has seen repeated years with more than 100 percent increases in revenue growth. In addition to his responsibilities as CEO, James also sits on the company’s board of directors.

Anne Holland MarketingSherpa is a research firm publishing Benchmark Guides, Buyer’s Guides, and How-to Reports plus a 500+ marketing Case Study Library. Praised by The Economist, Harvard Business School’s Working Knowledge Site, and Entrepreneur.com, 237,000 marketing professionals read MarketingSherpa’s publications every week.

Tim O’Reilly is the founder and CEO of O’Reilly Media, Inc., thought by many to be the best computer book publisher in the world, and an activist for open standards. O’Reilly Media also publishes online through the O’Reilly Network and hosts conferences on technology topics, including the O’Reilly Open Source Convention, the O’Reilly Emerging Technology Conference, and the Web 2.0 Conference.

Megan Burns As a senior analyst at Forrester, Megan focuses on two key areas of research. First, she studies how Web analytics—data about how customers interact with a Web site—can help companies better understand their customers and deliver better customer experiences across multiple channels. As part of this work, she also examines how experimentation techniques like A/B and multivariate testing are used to evaluate design alternatives and help companies choose the best one.

Sponsors of Omniture Summit 2007