Agenda
Tracks and Sessions
All breakouts sessions are designed to deliver pragmatic and actionable ideas.
Web Analytics and Segmentation Track
Evolving from Data Manager to Actionable Strategist
Presented by Adrian James, Omniture
Do you have more data but less time to extract actionable value from it? In this session, learn how to democratise your
data by automating alert thresholds, reports and dashboards for conversion, traffic, and sales.
- Case Study: Presented by BT
Omniture Discover Exploration Strategies
Presented by Holger Marsen Omniture
Customers are telling you a story with every interaction on your site. Learn how to use the power of Omniture Discover
to take a deep dive into your data to uncover the insights you need to optimize your business. In this session, we’ll
discuss seven ways for analyzing customer interactions that will lead to more effective business strategies and engaging
customer experiences.
Effecting Positive Business Change Through Advanced Web Analytics
Introducing Omniture Discover OnPremise (Previously Visual Sciences Platform 5)
Presented by Simon Gibbard, Omniture
As the web channel becomes an increasingly important part of the multi-channel mix, so the scope and importance of web analytics grows.
Join us to learn how leading multi-channel organisations are leveraging the full value of their online interaction data to effect
positive change and drive better business both online and across the enterprise. This session will introduce for the first time,
Omniture Discover OnPremise, our advanced multi-dimensional analysis tool.
- Case Study: Presented by BA
Web 2.0 Track: Video & Social Media
Social Networking & Communities
Presented by Matt Belkin, Omniture
User Generated content (UGC) can increase customer interaction and loyalty on your site. Learn how to maximise UGC in
order to drive more content consumption, content creation and other site business goals. We’ll also talk about how to
determine which media sources and customer segments tend to drive more UGC.
Optimising the Customer Experience using Rich Media Technologies
Presented by Stephen Hammond, Omniture
The use of Streaming Media, Rich Internet Apps, Blogs, RSS, Widgets, and more is rapidly increasing, but do you understand
their real impact and how to use these emerging technologies to more fully engage your customer? Join us for an interactive
session with industry innovators and case studies that highlight a three-step approach to achieving higher ROI and an optimised
customer experience.
Site Optimisation Track
Testing and Targeting: New Approaches for Turning Analytics into Action
Presented by Charlie Simpson, Palm
More customer engagement means more yield for every dollar invested. Optimisation, fortunately, no longer takes big IT
development projects, an advanced degree in statistics or months to get results. With Omniture’s integrated testing and
targeting suite, marketers can now easily control and optimise the visitor experience using strategies such as A/B testing,
multivariate testing, and behavioral targeting. In this session, Omniture experts will give an overview of the most popular
approaches to optimisation and when each should be used.
- Case Study: Presented by Charlie Simpson, Director, Palm Web ad Retail Direct
Analytics into Action: A/B and Multivariate Testing with Omniture Test&Target
Presented by John Arvanitis
Online marketers have aggressive goals and numerous ideas to try, but IT priorities and conventional wisdom often get in the
way. Learn how marketers are taking control and using the speed of A/B and multivariate testing to acquire, engage and convert
more customers.
Behavioral Targeting on Your Site: Deliver Relevant Content, Engage More Customers, and Measure the Uplift
Presented by Mike Harris
Targeting relevant content to visitors enables Web sites to listen and respond to customers in an intelligent manner, producing
significant uplift in customer engagement through to conversion. Site behavioral targeting is an important strategy for delivering
customer-centric experiences. This session will discuss the advantages of segment based targeting and 1-to-1 predictive targeting—how
they work, what dataset is used for decision making, how uplift is measured and how content is controlled.
- Case Study: Presented by Vodafone UK
Search Marketing Track
Moving Beyond Bid Management with Omniture SearchCenter
Presented by Giuseppe Sessa
The search world is rapidly moving beyond the simple bid into customer conversion and loyalty. Learn how to differentiate
your marketing campaigns and increase the potential viability of your paid search campaigns through Omniture SearchCenter.
Advanced SEM Optimization Techniques
Presented by Giuseppe Sessa
Are your campaigns growing increasingly complex? Is your list of keywords growing larger but less effective? Learn how
SearchCenter's new productivity enhancement tools streamline campaign management by helping you simplify keyword management
and create a more efficient account structure. Hear best practices for increasing return on ad spend through the latest bid
rule design strategies.
Vertical Industry Tracks:
Retail, Media, Financial Services, Travel, and B2B
Increase Your Effectiveness Using Vertical Industry Metrics & Best Practices
Presented by Omniture Vertical Industry Consulting Experts
Jump-start your experience at Summit with industry-specific sessions that will help you map Web analytics and online
marketing to your business challenges. Learn the best practices in your industry, what to measure and why using vertical
key performance indicators (V-KPIsTM), how to get results fast using “quick wins” and hear lessons learned from real-world
case studies.
- Case Studies Include:
Online Marketing Track
Providing a new level of profitability with Campaign Commander and Omniture Genesis
Presented by Aymar de Froberville, Director of Product Development / Channel Sales Director, Emailvision
Emailvision, growing “on demand” email marketing software provider on the European market, will explain their lecture of market evolution,
and the improvements of their platform to accordingly provide marketers with high-value global solution.
Email marketing is getting more and more mature, requiring sophisticated techniques and tools to generate high profitability. As a pure player, Emailvision is offering the benefits of the integration between Omniture analytic platform with high performance email marketing software and platform, Campaign Commander. This combination allows sharp tracking, instant accurate targeting, high reactivity, in a word all necessary elements to get the best productivity and revenue from email marketing campaigns.
Division of world leader Avid Technology, Pinnacle Systems chose to take all the benefits from the successful partnership between Omniture and Emailvision. Their Case Study will show their target and the way they will reach it. It will also illustrate how sophisticated techniques can improve drastically deliverability and impact of email marketing channel.
Driving Revenues by Using Data to Power Your Email Marketing
Presented by Ted Wham, SVP & GM EMEA, Epsilon International
This masterclass session by Ted Wham, a recognised expert in using data to generate incremental customer interactions and value, will
demonstrate how integrated email marketing programmes can not only help you to communicate better with your customers, but also build
real and significant revenue opportunities. With real-world practical advice and examples Ted will show you how to use data to build
effective and profitable email programmes that will help to drive your marketing and your business.
Mastering measurement, analytics and marketing in a multi-platform environment
Presented by Stephan Pretorius, President, Acceleration
With the proliferation of online marketing channels and platforms (email, display, affiliate, search etc) marketers are finding it increasingly
difficult to put together all the pieces of their marketing environment in a coherent way. This session will start by highlighting the marketing
benefits of an integrated approach (e.g. remarketing strategies). It will then point out the hurdles (technical, organizational, methodological)
marketers typically face in implementing such an integrated approach, and will follow up with recommendations for overcoming each of these hurdles.
The session will conclude with a case study presentation showing how Zazzle (www.zazzle.com) integrated their
email marketing and website analytics platforms and the lessons learnt from that process.
Email Marketing and E-commerce - New Strategies for your Email Marketing Programme
Presented by Dan McKinnon, Sales Director, eCircle
In this hugely informative seminar, eCircle, one of Europe’s leading email marketing providers and an end-to-end online marketing solutions
provider, will equip you with a comprehensive overview of the online and email market. Examining successful email marketing strategies, we’ll
look at recent case studies, analysing the complete customer lifecycle trends including targeted emails and examining how to get the best ROI
from your email marketing campaigns. This seminar is an absolute must for any of you wishing to gain a better understanding of the market in
general and learn how you can make the most of your email marketing campaigns, increasing your organisation’s exposure and - most importantly -
revenue..
Using web analytics data to solve business issues and drive sales.
Presented by Matthew Tod, CEO Logan Tod & Co
As online moves centre stage in many businesses the data held in web analytics tools is becoming increasingly valuable. This is not just because
online channels are growing in importance but because consumer behavioural data is becoming recognised as having wider value - value to the business
as a whole not just the web team.