April 22
Park Plaza•London•England

Experience the latest releases of SiteCatalyst & SearchCenter with Omniture University.


New for 2008 – we are offering special 1/2 day 'taster' sessions with the experts from Omniture University to learn the new features of the latest releases from Omniture. Leverage even more value from your Omniture investment by participating in an Omniture University training sessions:

Date: Monday, April 21, 2008

Summit SiteCatalyst V14.0 User Course: 09:00am-13:00pm


This hands-on course is tailored to give you a jump start into answering your business questions in newly released SiteCatalyst Version 14. You will learn how the reporting interface and navigation work, how to customize reports to get the exact answers you are looking for, and how to deliver those reports to the right people.

Topics include:

  • SiteCatalyst basics
  • Conversion & KPI
  • The SiteCatalyst interface
  • SiteCatalyst reports
    • Visitor acquisition
    • Visitor identification & segmentation
    • Visitor activity and content consumption
    • Visitor retention and growth
  • Customizing reports
  • Saving and sharing reports
  • SiteCatalyst Dashboards

Summit SearchCenter V3.0 Course: 14:00pm-18:00pm


This training course introduces you to the features and functions of newly released Omniture SearchCenter Version 3. Omniture SearchCenter is the proven bid management tool that combines the industry's leading web analytics solution to enable full bid automation and reporting. In this course, you will learn how to centralize bid management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds, and generate reports that integrate your Search Marketing with your Web analytics.

Topics include:

  • Intro to SEM
  • The SearchCenter interface
  • Importing and Synchronizing campaigns
  • Creating, managing and optimizing campaigns
  • Measuring keyword and campaign effectiveness
  • Monitoring campaigns and processes
  • Automating and portfolio management
  • Using MS Excel to manage campaigns

Both classes are offered at discounted prices from the normal rates to enable you to experience Omniture University up close. Each half day session is £130 + VAT.

Places are limited so book now to avoid disappointment!

“The Omniture Summit is by far the most educational and engaging event of the year. Every online marketer should have it blocked out on their calendar.”

ANGELO KARAMANOS, PRINCIPAL ANALYST, ONLINE SALES AND MARKETING, QANTAS