Adobe Digital Marketing Suite, featuring Omniture® technology, and its Subsidiaries are a leading provider of on-demand, online business optimization services, delivering essential data insights to improve the performance of online business and marketing initiatives. We have created this privacy statement (the "Product Privacy Statement") to demonstrate our commitment to our customers, the privacy of their website visitors, and the right of privacy throughout the Internet. Privacy is of great importance to us. Because we gather, collect and analyze important information on behalf of our corporate customers on portions of their websites and/or other online and offline sources, we have established this privacy statement (“Product Privacy Statement”) as a means to communicate our information collection and dissemination use practices as a provider of on-demand, online business optimization services. Please note that further information regarding our practices with regards to our website at www.omniture.com can be found at:
We and/or our Subsidiaries act as an agent (and data processor in the EU context) to each of our corporate customers for the purpose of providing Internet data hosting and optimization products and services. Our corporate customers may use information that has been collected by us on their website(s) and may also provide us with additional information collected by the customer or their trusted partners to create web sites, and applications that are easier to use and are more appealing to their visitors. The information we collect or receive from our customers may include (but is not limited by) general website traffic patterns, most popular web pages visited, referring domains, referring search engines, search queries, campaign success rates, visitor attrition rates, and types of product(s) purchased. Our customers may also either request that we collect or provide to us personally identifiable information that has been obtained by the customer, such as (but not limited by) email addresses of visitors to their website(s). In situations where we either collect or receive personally identifiable information on behalf of our customers, we ask our customers to provide notice within their privacy policies about their data collection and use practices.
All such information is and will remain customer property. As such, and subject to the remainder of this paragraph, Adobe will not disclose information to any third party, unless permitted, instructed or directed to do so by the customer, or unless it is transferred among our Subsidiaries solely for the purposes of processing such instructions or directions. Adobe will not review, share, disclose, distribute, print, or reference any such information except as permitted, requested or directed by the customer or as may be required by law. Individual customer records may at times be viewed or accessed by Adobe for the purpose of resolving a problem, addressing a support issue, fulfilling a billing requirement, or as may be required by law. Our corporate customers are responsible for maintaining the confidentiality and security of the usernames and passwords they use to to log into Adobe accounts. We may store and process personally identifiable information in the United States or any other country in which we or any of our Subsidiaries maintain facilities.
What Are Cookies
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies set by and on behalf of our customers if you prefer. For further information about disabling cookies you can visit www.allaboutcookies.org. If you choose to decline cookies, you may not be able to sign in or use other interactive features of certain web sites and services that depend on cookies.
What Are Clear GIFs?
Clear GIFs (also known as web beacons) are used in combination with cookies to help our customers understand how visitors interact with their websites. A clear GIF is typically a transparent graphic image (usually 1 pixel x 1 pixel) that is placed on a web page. The use of a clear GIF allows the website owner to measure the actions of the visitor opening the page that contains the clear GIF. Most of our customers use clear GIFs on their websites in connection with our products and services.
Controlling the Use of Clear GIFs
Because clear GIFs are included within the content for a web page (just the same as any other content request), you cannot opt out or refuse them. However, where they are used in conjunction with cookies they can be rendered ineffective by either opting out of cookies or by changing the cookie settings in your browser. In other instances, such as in the case of emails, clear GIFs are typically not used in conjunction with cookies and if you are unhappy with the use of clear GIFs in such manner, we suggest you consider what privacy options the company who sent you the email provides.
What are 2o7.net and omtrdc.net?
2o7.net and omtrdc.net are domains used by Adobe and its Subsidiaries to help provide portions of its products and services, including Adobe SiteCatalyst, Adobe® DataWarehouse, Adobe® Discover™ and Adobe® SearchCenter+ products. Specifically, these domains may be used by Adobe to place cookies, on behalf of its corporate customers, on the browsers of visitors to our customers' websites.
We offer visitors to our customers' websites a means for controlling the use of browsing information with respect to products and services using cookies set from Adobe’s 2o7.net and omtrdc.net domains, including Adobe SiteCatalyst, Adobe DataWarehouse, Adobe Discover and Adobe SearchCenter. If, at any time a customer's website visitor does not wish to allow his/her browsing information to be aggregated and analyzed by Adobe on such customer sites, he/she may utilize the following opt out mechanism. For customers that use non-Adobe cookies to collect information on their websites, please review the privacy disclosures of such customers for specific details on any and all applicable opt outs choices they provide you on such sites.