Industry Insights: The Omniture Blog

Welcome to the Adobe blog for Omniture® technology. Engage with our bloggers about hot issues in online marketing, including: acquisition, conversion, online and channel analytics, and marketing integration..

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Recent posts

Facebook’s IPO: The $100 Billion Question for Marketers
Thursday, 9 February 2012 @ 11:14, by Sid Shah

Testing 303 - Advanced Optimization Paradigms - Part 2
Wednesday, 8 February 2012 @ 10:00, by Andrew Anderson

Tech Marketing Insights - EP5
Wednesday, 8 February 2012 @ 5:30, by Pearce Aurigemma

Standard Testing Methodology — Step 1:Question Creation
Tuesday, 7 February 2012 @ 16:34, by Rhett Norton

Standard Testing Methodology — Intro
Tuesday, 7 February 2012 @ 16:33, by Rhett Norton

Recovering Reservations from Visitors Who Abandon the Hotel Reservation Process
Tuesday, 7 February 2012 @ 15:36, by Customer Success

Testing 303 - Advanced Optimization Paradigms - Part 1
Monday, 6 February 2012 @ 12:30, by Andrew Anderson

Testing 202 – 5 disciplines to get greater value from your testing program
Monday, 30 January 2012 @ 9:30, by Andrew Anderson

Testing 101 - 5 disciplines to grow your testing program
Monday, 23 January 2012 @ 9:30, by Andrew Anderson

Understanding the business value of social media
Monday, 16 January 2012 @ 11:41, by Customer Success

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